---
title: I'm new to sponsorship marketplaces. How does this work?
description: What are the actors, personas, actions, and functionality that are included in the selling and purchasing of sponsorship opportunities for live events.
---

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# I'm new to sponsorship marketplaces. How does this work?

A sponsorship marketplace streamlines the traditional sponsorship process by bringing event organizers and sponsors together in one central platform:

1. **Event organizers** showcase their events and create high impact sponsorship opportunities
2. **Sponsors** can efficiently browse and search for opportunities that reach their target audience and align with their marketing objectives, with all information in one place
3. **Sponsorship transactions** are facilitated directly through the platform, while maintaining a relational touch through a streamlined request process
4. **Sponsorship fulfillment** is centralized so all parties can have visibility to progress against fulfillment deadlines and can manage tasks and assets all in one place

This replaces the traditional approach of cold outreach, phone tag, and scattered email negotiations with an intelligent & efficient system that connects organizers, sponsors, and their audiences in a transformative way.

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